The sense of needing to stand out from the packaging crowd was ever present at this year’s Packaging Innovations at the NEC. That and the social aspect of ensuring that your packaging designs are environmentally sustainable, cost effect and eye-catching… Tough ask!
After several meetings with clients and senior figures within the industry we were free to explore and get to grips with the latest technologies and pressing issues within the packaging industry. The message was clear, the world that we belong to is a hive of activity and the requirement to stay ahead of the game and offer flexibility to your end clients is prominent as ever. With this, we were finding that there is a strong focus on managing and nurturing your current customers and less on the drive to top that up with new business. Not sure if this to prevent operating at a loss to entice new clients or a strategic shift in direction to really value what is already there.
The consensus from the industry leaders manning the stands of the corrugated, carton, rigid and label organisations was that there is a burning desire from clients to have the very best products sustainably manufactured at a reasonable cost. Nothing new there then…
A senior industry professional from a Carton Manufacturing business summarised the industry perfectly.
“Our clients are requiring us as manufacturers to deliver above and beyond their expectations. It is vital to deliver products that stand out from the crowd but deliver against the sustainability, value and quality agendas.”
Reflecting on the event, you can tell that the event was a huge success and it was a fantastic platform to network with industry professionals. I’d welcome the thoughts and reflections from anybody else that was there. If you missed us and are interested to know what Taylor Higson Print & Packaging are all about, then feel free to contact any of the team on 0161 422 0050.