Business Development Manager - Labels
Location: Field based, frequent travel to West Midlands site
Salary: Up to £50,000 package
Role Overview
An established UK designer and manufacturer of high-quality self-adhesive labels. The company supplies manufacturers and brand owners across food and drink, pet food, cosmetics, healthcare, sports nutrition, logistics, toiletries and chemicals.
Its capabilities include digital and flexographic printing, variable-data and barcode labels, plain labels and specialist value-added solutions.
They are looking for a commercially driven Business Development Manager to support its continued growth.
This is primarily a new business role, focused on identifying, developing and converting profitable opportunities within the added-value self-adhesive labels market. The successful candidate will also manage and grow a small portfolio of existing customers.
Key Responsibilities

- Generate new business within the self-adhesive labels market.
- Build a strong sales pipeline through proactive prospecting, networking and market research.
- Target manufacturers, brand owners and relevant decision-makers across multiple sectors.
- Manage the complete sales cycle, from initial contact and needs analysis through to quotation, negotiation and close.
- Sell on quality, service and technical capability rather than competing solely on price.
- Manage and develop a small portfolio of existing customers while maintaining a clear new-business focus.
- Identify cross-selling opportunities across Mercian Labels and the wider Asteria Group.
- Work closely with estimating, technical, production and customer service teams to develop commercially viable solutions.
- Maintain accurate forecasts and pipeline information.
- Achieve agreed revenue, margin and new-business targets.

Requirements

- A proven B2B sales professional with a strong record of winning new customers and developing profitable accounts.
- Ambitious, energetic and target-driven, with a genuine new-business mindset.
- Self-motivated and comfortable planning their own sales activity and route to market.
- Commercially aware, with strong prospecting, presentation, negotiation and closing skills.
- Able to understand technical applications and communicate the value of tailored solutions.
- A confident relationship builder who can work effectively with customers and internal teams.
- In possession of a full UK driving licence and willing to travel nationally when required.

 
Experience within labels, print or packaging would be advantageous, particularly digital or flexographic print, variable data, barcodes or specialist self-adhesive materials.
 
Ref: 1714681